Keyword Research is very important and can literally make or break your SEO campaign. Most popular mistake people make is to select one word or two word keywords to rank on. The whole idea of keyword research is to select realistic keywords which can bring in significant amount of traffic. We use paid version of WordTracker and Google Keyword Research tool and involve our clients in keyword selection.
Keyword analysis is a fundamental SEO strategy. It is a judgment to determine which keyword people will use to search the Web. Without this component of SEO, you will just be turning your wheels trying to gain grip in a highly competitive marketplace.
Competitor’s web site Analysis:
The aim for doing competitor’s web site analysis is to get information and ideas about how your competitors are performing, what is your site level and what strategies will be needed for your site to lead your competitor. Our process includes preparing several reports with important and covering information of competitor’s sites.
Pre optimization report is an initial ranking report of your website for the keywords that you want to be optimized. It is to compare the SEO rankings of a particular keyword after completion of the search engine optimization process.
Title Tag Optimization:
Title tags are the words that appear at the very top of your web browser, and they tell the search engine what the page is about. Optimizing the Title tags is one of the steps to increase a website’s rank. When calculating your web page’s weight to a search, most search engines consider the content of the title tag and display that content in search engine results page. So it needs to be constructed in such a way that it increases your website’s position in result pages, and encourage a surfer to click on your link.
Description should be written as a powerful statement. It includes important keywords that will be found within the content of the webpage. The description is also viewed in the search engine results pages and will be seen by the search engine user.
The key to ranking well in any search engine is optimizing the visible keywords on a page. Web site promotion has important relevance with key word optimization. Some of the complicated words are being placed in search box of the search engines wrongly. We take care of all possible key words to find your web site in key word tag including misspell or wrong spelling.
Website structure optimization:
For top placement of your web site in search engine, it requires your web site to be search engine friendly. We create it accordingly by changing the navigational structure of the web site. The navigation structure’s importance in optimization process is to guide the robot of the search engine about all pages and links and to list them in search engine.
Site Map for link optimization:
Sitemap is to show all links of your website from one page. We create sitemap describing link name with a concise description. This sitemap can made on your server or different server.
It provides information about visitors of your site; pages and links visitors click on most and spend most time on. Analytics also tells you that after using which sites users came to your site. You can find out the most popular keywords, users type, country details and many other details.
Body text and content optimization:
A rich body text and key word oriented content is a secret of high search engine ranking. We optimize key words with existing content or change the same with your prior approval. To list your website at higher position it is important to have search engine friendly text and content.
H1-H2 tags optimization: (All Pages)
Header tags are given more weight than regular page content. Search engine considers it mostly when indexing a Web page. Header tag is important for visitors also, because heading tag tells both search engine and visitors what the content is all about.
An alternative tag, it is the HTML tag that tells search engine what the images are all about. Since search engines can not read text fixed in images, so alt tag tells search engines what the images are all about. Alt tag is helpful for visually damaged persons to understand the objective of images.
Google Site Map – Development and Hosting:
A Sitemap is a list of the pages on your website. Creating and submitting a sitemap makes sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google’s normal crawling process. Sitemaps provide additional information that may not otherwise be discovered, such as pages that are not linked from any other page within your company.
Yahoo Site Map – Development and Hosting:
A Sitemap is an XML file which contains a listing of all URLs and pages on your website. The file is used to inform and direct Yahoo search engine crawlers so that web pages can be discovered and indexed quicker. Sitemaps provide additional information that may not otherwise be discovered, such as pages that are not linked from any other page within your company.
ROR site map and hosting:
ROR is a rapidly growing XML format for describing any object of your content in a generic fashion, so any search engine can better understand that content. It helps describe your sitemap as well as products, services, feeds, articles, reviews, archives, and much more objects. Also, ROR Sitemaps are automatically readable by all search engines, including Google.
Search Engine submission:
We manually submit your site to various local and international leading search engines and directories. This process is most reliable than software generated submission process.
General Directory Submission:
There are many important directories from where search engine takes data for example dmoz.org. As a part of search engine marketing process, we submit your web site to all leading directories which helps in search engine positioning.
Product Specific Directory Submission:
There are many important product specific directories from where search engine takes data. Here listing of your web site becomes very essential. As a part of search engine marketing process, we submit your web site to all leading product specific directories which helps in expanding your products worldwide.
Country Specific Directory Submission:
Directory submission is a part in search engine marketing process for which we submit your web site to all leading country specific directories as Yahoo, MSN, AlltheWeb, AltaVista etc.
RSS Feed Submission:
RSS (Really Simple Syndication) feeds is an XML based format , this has to be created and submitted to RSS submission sites. This will help you increasing your exposure on net by reaching new audience through syndications. This Service can increase spam free back links.
Google Local Submission:
It is a local business center to create your listing. When customers search maps for local information, they will find your business, your address, hours of operation, even photos of your storefront or products.
Content plays a very important role as far as Search engine optimization is concerned. It is necessary to have search engine friendly content to attract visitors to your website. We are here to help you create effective and search engine friendly content for your website.
We write an article for selected topic and submit it to particular article directories to get listed well in search engine optimization process.
Optimizing & promoting video of your product or services or brand given by client. In case client does not have video in that case we use alternate method for video optimization.
Youtube Channel Design:
Creating Brand by designing youtube channel for the company & assembling all videos at one place. Youtube channel can also be promoted separately.
Social Media Marketing:
Optimizing website links by regular updating status on social media website including Facebook, Twitter, Pinterest & other high PR social media sites.
Microsite is an individual page or cluster of pages of the main site where you can find additional information about company brand , product or services. This may come with main subdomain and to be hosted & manage through separate admin.
Converting text file into PDF files. These Created PDF files can be optimized for higher search engine ranking by uploading files on PDF sharing websites.
Information graphics or infographics are graphic visual representations of iInformation, data or knowledge intended to present complex information quickly and clearly.
Website Progress Report: (Weekly / On Demand)
After submitting your website we constantly keep study whether it has been listed in search engine or not.